About
The Vision Behind the Name
Soft Tissue Society was created with a simple belief: when we take care of the soft tissue that drives our movement, we unlock the durability, mobility, and performance our bodies are capable of. So many limitations we label as “normal” are actually rooted in the muscular system – and they’re often preventable or fixable with the right approach.
Restoring and maintaining soft tissue health doesn’t just change how you feel in daily life; it changes how you train, compete, and move through the world.
Erin McCarthy, CES, LMT
Corrective Exercise Specialist, Licensed Massage Therapist
& Founder of Soft Tissue Society
Erin McCarthy is a movement and soft tissue specialist working with athletes and active individuals to improve mobility, address movement limitations, and build bodies that hold up to the demands of training and competition.
As a lifelong athlete, Erin’s foundation in movement was built through competitive cheerleading and dance. Injuries eventually pulled her away from the activities she loved, while corrective exercise, strength training, and weightlifting helped her rebuild her own capacity and return to training. That experience shaped both her career and the way she approaches the body today: not simply by treating where something hurts, but by understanding how tissue health, strength, mobility, and movement mechanics work together.
As a Corrective Exercise Specialist and Licensed Massage Therapist, Erin has completed advanced training in sports injuries, specific soft tissue dysfunction, mobility programming, and sports-focused techniques including myofascial release, cupping, IASTM (Instrument Assisted Soft Tissue Mobilization), PNF (Proprioceptive Neuromuscular Facilitation), and other targeted soft tissue techniques. Her clinical experience includes working with high school, collegiate, and professional athletes, competitive lifters, runners, golfers, and recreational athletes managing everything from repetitive training stress to longstanding mobility and performance limitations.
Her approach extends beyond hands-on treatment, integrating strategies to improve how athletes move, recover, and tolerate the demands of training. Through corrective exercise, targeted mobility, self-myofascial release techniques, and practical education, she helps athletes navigate pain, recurring restrictions, and performance setbacks while continuing to build the strength and capacity their training demands.
When she’s not working with clients, you’ll find Erin traveling, lifting, moving, or learning—continually applying the same strength, mobility, and recovery practices she teaches.
